This article is more about how I have used Digital Marketing to build brand Proxzar, which is an early stage startup. I’ve seen several startups who seem to shy away from building a brand – possibly because they are too busy creating and validating the product to build a pipeline of paying customers! I feel it is much easier to influence an audience early on with a brand that could eventually make marketing activities look like a breeze and that too with a budget that an early stage startup can afford!